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CGCM Blog

Noteworthy Ideas to Inspire You to Step Up and Create the Career You Envision

The Classical Guitar Career Masterclass Blog is an online resource for classical guitarists that focuses on artist development and music business education. The goal is to empower aspiring and emerging classical guitarists build their career as independent musicians.

The goal of the CGCM blog is to help guide emerging artists develop and acquire strategies and tactics to effectively build their career and promote their music and related services. In a highly competitive industry, building a strong foundation is critical if you wish to establish a financially sustainable career in an ever-changing and unpredictable musical landscape.

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Marketing

Why “Now” is the Time to Overhaul Your Promotional Materials

When reviewing your promotional materials, it is not simply updating or rewriting your bio, website, or EPK. It is an opportunity to evaluate who you are as an artist, drill...

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Mindset

Be Original

"You can't start a great company by being derivative. You have to be original. It's more art than commerce." ~ Gary Tan   Garry Tan invests in start-ups. He is particularly adept...

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Marketing

Marketing and Promotion – Dirty Words to Classical Guitarists?

When we have and do something that is really great but we don’t have an audience listening to us . . . How do we get publicity? How do we...

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Balancing Career and Life

Taking Responsibility For Your Music Career

At its core, being proactive is about taking responsibility for our life. It is not waiting for just the right circumstances or that lucky break but creating them for our...

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Balancing Career and Life, Mindset

The Challenge of Wearing Many Hats

As an independent musician, you usually have to wear multiple hats if you are going to have a financially sustainable career. Unfortunately, many emerging classical (and acoustic fingerstyle) guitarists are...

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“In the music industry, we value large success. I realise that while I would like that, that is not what my writing is about. And if I start making it about that, it becomes impure.”

David Friedman

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