If you have completed the first stage in establishing a foundation for your music business, and serious about taking your music or music-related service to that next level, you are in the right place.
You should have the following pieces in place in order to take full advantage of the Classical Guitar Career Launch program.
☑️ You are aware of your personal motivations regarding music and your career
☑️ You know your "Why"
☑️ You have a keen awareness of the career considerations that impact your decision-making
☑️ A well-written artist's story
☑️ Short and medium-length bio
☑️ Basic website
☑️ 2 Professional HD photos
☑️ 2 professional quality recorded tracks
☑️ 2 professional quality HD videos
☑️ Professional social media page
☑️ YouTube channel
☑️ 250+ followers of your music career
☑️ Built up an email list of 100+ names and addresses
These components are critical and should be in place before entering this stage. If you do not have these fundamental pieces in place, please check out the Classical Guitar Career Build program. If you do have all the above completed, you are ready for this next phase in building your music business and growing your career.
The transition from being a music student or hobbyist into the professional world can feel daunting, overwhelming and even a bit perplexing for the novice. If you attended a music school, you have had the privilege of receiving excellent guidance in developing your craft. Unfortunately, very, very few music schools adequately prepare you to transition into the professional world nor do they give you concrete practical advice as to you how to build and launch your music career.
So, how do you turn your dream into a reality? Simply, you create your reality by taking action towards building your music business; by creating a strong foundation on which you can establish a financially sustainable music career.
If you are looking for a quick fix or overnight success, this approach is probably not for you. However, if you want to build a sustainable music business that will enable you to live your unique purpose, help you weather the storms, and make a positive contribution to the world around you, you have come to the right place.
It should also be emphasized that this program is not for casual dabblers or closet musicians. This program is for those who aspire to build a music career as a professional musician, whether that be part-time, full-time, or as a professional amateur.
This program is not simply about how and when to post on social media or booking gigs, although you do learn about these things; this program is about changing your whole approach to building your music career, including . . .
🎵 The mindsets that will shift your thinking about your career and your music
🎵Examining beliefs and perspectives when it comes to making money from your music
🎵Creating your unique career plan
🎵Gaining a clear understanding of how the music industry works and how to spot opportunities for yourself
🎵Creating a vision and mission for your music
🎵Establishing your unique brand
🎵Applying advanced concepts to your website
🎵Building your EPK
🎵Sketching your fan avatar
🎵How to book gigs and/or concerts
🎵Learning to negotiate and writing contracts
The Classical Guitar Career Launch program is a live online in-person training program that continues to build what you started in the Classical Guitar Career Build program. By the end of the Launch program, you will have a solid comprehensive base on which to launch your music business and grow your career.
There are two creative steps taken when turning an idea—your dream—into reality. The first step is the mental creation. It is your thoughts that create the idea. When your thoughts and ideas are clear—and there are no mindsets that undermine your actions—you can then take that second step and create the physical product or service. In other words, the first creation, your inner reality, creates the second creation, your outer reality. In the first module, you will examine the beliefs, assumptions, and values that can lead to your success or undermine your development.
You can be the best player in the world, but if you’re in the wrong headspace, you can put yourself at a big disadvantage and most likely sabotage your career development. In this section, you are going to develop the mindsets that professional musicians have that lead to career success and personally fulfillment.
In this section, you are going to examine the mindsets that undermine your professional growth and, more importantly, how to shift those mindsets that are getting in the way of your own success.
Setting career objectives requires that you begin to make some choices. Setting clear career objectives not only gives you direction, it gives you the opportunity to objectively assess where you are in your music journey, identify your strengths and weaknesses, and more importantly, which path to take when you come to a fork in the road. Clear objectives create direction and guidance. They direct your activities and provide a reference on which you can assess the opportunities before you as well as evaluate your progress.
In this session, you are going to do an in-depth analysis into the internal struggle all musicians wrestle with regarding music and money. The question that plagues every musician is, “How do you pay the bills without abandoning or compromising your creative endeavours?”
Knowing music doesn't mean you know the music business. Understanding the overall framework of the music industry and what makes it tic not only enables you to confidently navigate and build your music career more efficiently and deliberately, the insights may open up new opportunities that align with other skill sets that you possess.
The music industry is really an umbrella term for interrelated music and music-related industries that work together. In other words, it is a collection of different but related branches that feed off of each other. In this module, you are going to gain an overall understanding about how the music industry works, the major sectors and their interests, as well as explore different careers associated with each sector.
As an independent musician, you are not just the artist/musician. You also perform other duties that support you as an artist/musician. In this training, you will learn what the various roles you must play in order to support your musical endeavours. This is where you will learn why the music business for the independent musician is 10-30% music and 70-90% business.
In module three, you will gain clarity regarding your vision for your music career, and your mission. Your vision is your compass that guides you in creating the world you would like to see. Your mission statement is not just about money or profit, but identifies what you do, whom you do it for, and how you do it. Finally, you will learn to write an artist's statement about one of your current projects.
A vision statement is about tomorrow or what you want to create in the future. It is about what problem you are trying to solve for the greater good of your community and who or what you are inspiring to change. It is the guiding principles that helps you focus in on what matters most to you and who you eventually want to become as an artist. In this session, you will write your vision statement that reflects the dreams and aspirations that you have for your career and your music business.
People follow those who are on a mission; the individuals who dare believe in something and take a stand, and most importantly, those who are committed to making it happen. Mission statements are not just for Fortune 500 companies. In fact, the smaller the business, the more important a mission statement is to that endeavour. A mission statement focuses on today and what you do. It is what guides your musical choices and reminds you what to focus on. You will write your mission statement that tells your fans what you do, who you serve, and how you serve them each and every day.
In this session, you will create an artist's statement for one of your current musical projects. An artist's statement is a brief written description of your work or current project. Its aim is to give context to your current work, and provide a verbal description in support of understanding your latest music project. In this section, you will learn how to write a captivating artist's statement that will give some background to your current music project and guide people in their listening.
This week you will receive your first big break! Not only is this a week to catch up on anything that you haven't quite finished or need to take a second look at the work that you have completed with fresh pair of eyes, you will also receive your first private one-on-one coaching session. In this session, we will address any particular challenges or questions that you are wrestling with in your career development or in building your music business, as well as fine tune the work that you have completed up until now.
In module four, you will focus on creating a visual brand that gives your supporters a way to quicky identify you in the marketplace as well as invite new fans to get to know you and your music.
Fans quickly tune into visuals. In this training, you are going to learn about three important design elements: colour, font, and logos. Together, these elements send visual signals to your fans as to who you are and what you do. Not only does your visual brand help you stand out in the crowd, your brand creates the first impression of you and your music that your fans will experience.
As a young artist, your music and you change quickly. Updating your current website gives you the chance to address navigation issues, fill in missing pieces, update information, add new content, and make sure your website is aligned with your overall brand image. In this session, you will learn several key insights that will ensure that your website represents you and your music services professionally and efficiently.
Sharing your music with everyone or anyone won't advance your career very far. We all have very specific tastes when it comes to the music we listen to and your fans are no different. In module five, you will identify the type of music fan that is already inclined to like your music as well as use advanced strategies to grow your fanbase.
In order to find and connect with your fanbase, you need to know who your fans are and speak their language, not just your own. You need to understand your fan before you can expect them to be interested in you and your music. It is discovering the connections you already share. It is learning about what beliefs, interests, and values you have in common. By seeking out those commonalities, you can create a bond that will permit them to become interested in you and your music. In this training, you are going to learn how to identify who your fans are and the steps to create your avatar.
In this session, you are going to expand your online social media presence. When making investments, we are advised not put all our eggs in one basket. Similarly, you should not put all of your marketing efforts into just one site. Although Facebook and YouTube are extremely popular sites, some of your fans maybe hanging out in other places. Rather than wait for your fans to find you, go out and find your fans and invite them into your community.
Before a booking agent will consider working with any artist, you have to demonstrate a proven track record of successful engagements. Promoters and venues want to book experienced performers—or a young artist—who have demonstrated they can attract an audience. Emerging artists must first learn to schedule and book their own concerts and casual gigs. In the sixth module, you will acquire the essential skills and strategies to successfully book your own concerts and casual gigs.
Making money making music is a dream come true for most musicians. Very few classical guitarists find fame or glory but it is still possible to make a decent portion of your living from performing. In this training, you are going to learn to identify the venues and events that you are ready to perform at as well as discover the people you need to contact in order to get the gig.
Every connection you make can open up new performing opportunities for yourself but, preparing for these first encounters, either by telephone or in person, is critical in your success in booking new engagements. In this session, you are going to learn about developing good conversation and telephone skills, as well as the art of asking the right questions so that you can begin new professional relationships on a good note.
Great! You have made a connection but to make sure you get the gig, you need them to remember you after that initial meeting. Sending a follow-up email is essential as it continues the conversation you began in person or over the telephone. In this training, you will learn how to write a succinct but professional email, ensuring that they have all the information they need to make the decision to hire you an easy one.
One of the keys to negotiating your performance fees is to develop good professional relationships. For a negotiation to be positive, both parties must feel like they have won. Building these types of relationships are part of your long game. That is, they establish long-term benefits if you nurture these relationships properly. In the first part of this training, you will learn the fine art of negotiating. The second part will focus on determining the value you bring to the table.
In some countries, a verbal agreement is a binding contract. However, putting your agreement in writing means that there is no confusion or misunderstanding of what was finally agreed upon. In this training, you will learn what to include in writing a confirmation letter as well as the essential components in drafting a simple contract.
During your second big break, you will fine tune the work that you have done. You will also have your second private one-on-one coaching session where we will zero in on any outstanding issues that you are pondering or challenges that you might be facing.
We will celebrate your accomplishments and talk about your next steps.
My promise to you is to provide you with everything I possibly can to empower you to accomplish your music dreams. Through this program, you will receive the information, the steps, the support, and even a community of fellow musicians to help you realise your music business goals and career aspirations.
If you attend all the instructional classes, participate in all the Q & A Sessions, are engaged in both one-on-one private coaching sessions, complete all the tasks by the deadlines (you're going to have to demonstrate to me that you have completed all the work), and you are still not happy with the results or the value you have received from this course, I will continue to work with you—for free—until you achieve the desired results.
Click the button below to register.
“Thank you so much for your kind words and support! 🤩 It was OUR pleasure to meet and work with you! We learned so much this summer and we are now doing our best to follow your suggestions. Every musician should have the opportunity to meet such a kind, empathic person to help them in their musical journey. 🎶🎵 Hoping to work with you again in the future!”
You have already established a foundation for your music business and are ready to take your career and music business to that next level. You want to learn how to better utilize the Internet to maximum exposure. You have a couple of professionally recorded tracks but you aren't sure how to leverage those to increase your exposure and create opportunities for yourself. You are interested in developing a strategy to generate a buzz about your career and current music projects. You want to ito scale up your music business and increase your fanbase. You need a road map to show you proven steps that lead to an outcome that propels your career forward.
The program is twelve weeks long. In the thirteenth week, we will celebrate your success with your classmates.
The weekly classes are 60 to 90 minutes in length. They may run longer depending upon the needs of the class.
Yes, definitely. In addition to the Q & A sessions held each week, you have email support as well as other members of the program, which you can access via the Private Facebook Group.
I wish I could, but there are too many variables out of my control to promise or guarantee results. While the information and the materials you develop in this program have helped other musicians transition into the professional world, increase the revenue earned from their musical endeavours, and have amplified their exposure and attracted more fans, there is no guarantee that you will achieve the same results simply because I do not control the music that you create nor how proactive you will be in continuing to manage and grow your career. Just like a university, college, or music conservatory cannot guarantee that you will be a world-class performer, composer, et cetera, or a business school can assure you that you will be a successful in business, I cannot control what you do with the information and the materials you develop.
That said, the materials you develop and the information that you gather is such that if implemented and you continue to build upon what you have started, it will maximise your chances of success, far more than someone who is hoping to be discovered or waiting for that lucky break to catapult them into the professional world. In other words, you need to apply the lessons learned from this program consistently and over a long period of time. If you do, there is a very good chance that you will witness the growth of your music business and experience the development of your career than you would if you didn’t apply the strategies learned in this program.
If you have any questions, need more information, or would just like to say "Hello" and introduce yourself, please click on the link below.
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Classical Guitar Career Masterclass 2021