Why “Now” is the Time to Overhaul Your Promotional Materials

There isn’t a lot of live concerts happening right now. Many venues have closed and in-person performances are quite limited. Similarly, for many, in-person lessons are extremely limited so teaching and learning has been confined to virtual reality and living behind a screen. The situation can be deflating if not discouraging. So, why is this such a good time to review and renew your promotional materials?

When reviewing your promotional materials, it is not simply updating or rewriting your bio, website, or EPK. It is an opportunity to evaluate who you are as an artist, drill down to uncover or rediscover the motivations for your music-making, and clarify why your music or music-related service matters to others. It’s soul-searching stuff that takes a lot of work.

Musicians are creative beings and reconnecting to your “why” and purpose allows you to rediscover and renew your love of music as well as allow your passion, confidence, and creativity to blossom. And we all need that shot in the arm right now.

So, during this pandemic, the business side of your career is really critical for your artistic side. Updating your promotional materials during this ongoing pandemic will not only inspire, reenergize, and transform your music-making, it may also be the inspiration and motivation to push you and your career forward. And maybe, just maybe, it can also be the energy that excites you to do what you’ve always wanted to do but never gave yourself permission to do so.

So, go ahead. Make your day (Said in my best Clint Eastwood voice). Move your career and your music forward by taking a deep dive into your motivations and aspirations as an artist. It is an invigorating process that revitalizes you and your music.

Now is the opportunity you’ve been waiting for.